We believe that design plays a pivotal role in the formation and communication of ideas. We believe that thoughtful design can make better businesses, better business people, and better communities.
Define the business goals, review current practices and materials. Gain insights from current staff and stakeholders, potential clients/customers, and competitors.
Refine existing brand assets and/or create branding system and application guidelines. Develop a comprehensive strategy and processes for communicating the brand story across all touchpoints, including but not limited to web/digital communication, print/ packaging, and marketing/sales materials.
Design and implement new brand collateral, web/digital assets and any other deliverables aiding in the communication of the brand story and increasing customer or client engagement and conversion. Implement a comprehensive planning and review strategy that includes considering ongoing dynamic content, SEO best practices, scheduled progress reviews, and analytics tracking.
We help our clients define their business objectives and develop strategic messaging and real-world applications in support of their goals.
We create compelling brand identities and provide our clients with the tools necessary to maintain cohesive experiences.
We design a wide range of print materials – from business cards and stationery to annual reports and packaging.
We design and develop websites and applications combining the best of user experience design and the latest platforms and technologies.
From creative office environments to full retail store build-outs, we translate brand identities into compelling physical spaces.
We provide production management services for all of our projects, delivering high quality products and installations for the best price.
We mapped out and designed a workspace that reflects our process and our deep desire for community and collaboration. In addition to the IDCo team, we share desk space with a number of talented individuals representing a wide spectrum of great companies – from a coffee shop GM to a world traveler photographer to an event company executive – there's a ton of cool stuff happening in our space on any given day. If you're interested in sharing desk space, email firstname.lastname@example.org.
Brandon graduated from the University of Virginia and completed the McIntire Business Institute at UVa's McIntire School of Business. Working for a decade as an in-house and freelance designer for brands such as Estee Lauder Companies, Ecko Unltd, Zoo York, and Nike, Brandon designed everything from logos and packaging to websites and branded store interiors. He has a passion for entrepreneurship and working with brands - both large and small - as they explore growth opportunities through design.
Also a graduate of the University of Virginia, Brad has worked as Production Director for a design and publishing company based in Charlottesville, serving both national and international clients. He has managed large scale projects for organizations such as the U.S. Postal Service, Ethiopian Airlines, World Vision and Cru, and brings a wealth of knowledge about how things get made. Brad also holds the title of "Double-Hoo" after recently completing an MBA program at the Darden School of Business.